In this episode, we speak about Social Media Marketing with marketer and MICE agency owner Graham Williams.
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In today’s episode, we talk about:
- Marketing strategy
- Facebook
- Instagram
- LinkedIn
- Influencer marketing
Free resources mentioned in the episode:
3 key takeaways from the interview:
- Have a sound marketing strategy in place for all your marketing efforts. Do not make it random and on a whim. Find your message, what you want to say, and say it consistently.
- Do not post the same content on all your social channels. Different social channels require a different type of content.
- Influencer marketing, if done wrong, can become very expensive very fast. It is extremely powerful when done right, but very costly if done wrong. You may wish to hire a consultant to help you with the campaign to make sure you get the best influencers, as well as the right content, and not to mention the right tracking of the campaign.
Graham Williams contacts:
